Did you know that if you want to operate a business in the United States using a name other than your legal personal name, you have to first register it with the state in which you desire to set up your business? The application to do so requires that you choose both the name for your business, and the type of entity you want to form. That’s where Flowing Brooks™ comes in.

 

Developing a distinctive brand name is the fun part. And although there are several different ways to structure your business, we generally recommend that you form your business as a limited liability company (LLC). This type of legal structure will limit your personal liability in the case of a lawsuit, and help you avoid double taxation, among other benefits.

 

But don’t let these details overwhelm you. When you work with Flowing Brooks™, we help you conduct an initial clearance search to determine whether your desired company name is already in use. We can also help you file your LLC application to become an official, state-registered business.

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Additional Steps to Protect Your Brand

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Your brand's intellectual property (example: name, logo, and slogan) can be protected against infringement through trademark registration, and you can further limit your brand's exposure to lawsuits through setting up a business bank account to keep your personal and business finances separate, use of a master service agreement, and purchase of business insurance. Our vetted third-party network of business banking advisor, business attorney, and insurance partners are ready to help walk you down the path of legal security.

 

So, what are you waiting for?

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